Executive Director + Little League Baseball Coach, Bruce Reed


Today I have Bruce Reed who is a dad of two young kids and runs Compass Education Group, and on the side, he's a little league baseball coach.

Bruce has a really interesting perspective and approach when it comes to coaching kids, and he takes much of the same approach in building and managing teams in his business — in both he looks for 3 types of personalities: The entrepreneurs, The artisans and The pragmatists. I love this way of thinking because it allows people to be recognized for the strengths they bring naturally, rather than being force fit to be something they’re not.



  • Compass Education Group

  • As a kid he had great coaches that influenced him to stay involved in coaching.

  • In college spent a semester abroad in Australia and helped get an American Football team started, later coached high school softball and baseball team in Japan.

  • Bruce has a unique approach to coaching the little league kids:

  1. He thinks a lot about it before he even has a team of kids

  2. His goal is that he wants the kids to be future dads coaching little league versus being a high school all-star or pro player

  3. He thinks about how he wants to be remembered by the kids in the future

  • Value in writing down guiding ethics and guiding principles - become a shared narrative for the team and all this helps the team develop chemistry and success on the field.

  • How he sees sports as such a great vehicle for learning and growth.

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  • Bruce lives by the definition of the word coach, it’s a very selfless role: Meets you where you are and taking you where you want to go.

  • The four rules he works with his teams to live by that he helps the kids break down and they talk about them at the beginning of every practice, and why they are important and what they say… they also recognize each other for embodying these values.

    1. Dress like a ballplayer

    2. Run on and off the field full speed every time

    3. Respect every aspect of the game

    4. No selfish questions

  • How he approaches teams in business is really the same - he borrows and swaps from his coaching role in business.

  • Looks for certain traits and behaviors in hiring; doesn’t matter the industry (or type of team) to him.

    1. The entrepreneur

    2. The artisan

    3. The pragmatists

  • He uses coaching to bring these traits out in his team members.

  • How finds the integration of work and coaching to be invaluable in making it all work together.

Read more on Bruce’s coaching philosophy in sports and in the college preparation world.